Chief Revenue Officer (CRO)
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NCAA Olympic Sports League – Revenue Leadership
About Us
We are launching the most ambitious sports venture in decades. With $2.5 billion in equity capital being raised, we’re building a revolutionary professional and youth sports league that will transform Olympic sports in America.
Our model creates unprecedented revenue opportunities:
- $5.2B in annual broadcast and marketing revenue at scale
- $3.5B in youth participation and retail revenue (3M+ athletes paying $3K annually)
- $3.9B in campus operations (hotels, tournaments, commercial real estate)
- $570M+ in transportation services (revenue-generating fleet operations)
Total addressable revenue: $13B+ annually at full scale
This is not incremental growth. This is building a revenue machine from the ground up with transformational commercial opportunities across media rights, sponsorships, youth sports, real estate, and more.
Position Overview
The Chief Revenue Officer will be the architect and driver of our entire revenue strategy. As a founding member of the executive leadership team reporting directly to the CEO, you will build the revenue function from scratch and own P&L responsibility for $3B+ in Year 1 revenue scaling to $13B+ by Year 6.
In Year 1 alone, you will:
- Structure and negotiate our inaugural broadcast/media rights deals
- Close $1B+ in sponsorship and partnership agreements
- Launch youth participation programs generating $1.6B in player fees
- Establish retail partnerships generating $265M+ in equipment sales
- Build campus revenue operations across 50 locations
This role requires a rare combination of media rights expertise, sponsorship deal-making prowess, operational revenue management, and the entrepreneurial ability to build revenue organizations from inception.
Location: Charleston, SC (Relocation assistance available)
Compensation: $1.8M total (Base: $500K + Bonus: $500K + Equity/LTI: $800K)
Start Date: Q2 2026
Key Responsibilities
Revenue Strategy & P&L Ownership
- Develop comprehensive revenue strategy across all revenue streams
- Own consolidated revenue P&L ($3B Year 1, scaling to $13B+)
- Set annual revenue targets and quarterly objectives across all channels
- Drive pricing strategy and revenue optimization
- Forecast revenue and model scenarios for board and investors
- Partner with CFO on financial planning and investor communications
- Identify and evaluate new revenue opportunities
Broadcast & Media Rights ($5.2B at Scale)
- Lead strategy and negotiation for all broadcast and media rights agreements
- Structure deals with traditional broadcasters (ESPN, NBC, CBS, FOX, etc.)
- Negotiate streaming platform partnerships (Apple, Amazon, Netflix, YouTube, etc.)
- Create regional sports network strategies and local broadcast deals
- Develop international media rights strategy and partnerships
- Structure digital rights, highlights, and content licensing
- Maximize value across linear TV, streaming, digital, and international markets
- Manage relationships with media agencies and rights advisors
Year 1 Target: Secure initial broadcast partnerships generating $866M+ in revenue
Sponsorship & Partnerships ($1B+ Annually)
- Build and execute comprehensive corporate partnership strategy
- Structure and negotiate title sponsorships, presenting partners, and category exclusives
- Manage Adidas partnership for equipment and apparel ($530M+ annually at scale)
- Develop automotive, financial services, technology, and other major sponsorships
- Create innovative partnership platforms leveraging youth scale and school brands
- Build hospitality and B2B programs for corporate partners
- Structure school-level partnership programs and revenue sharing
- Develop activation strategies that deliver ROI for sponsors
Year 1 Target: Close $300M+ in partnership agreements including Adidas and 3-5 major sponsors
Youth Participation & Retail ($4B+ Annually)
- Drive youth player recruitment and retention (target: 500K Year 1, 3M+ at scale)
- Optimize pricing strategy for $3K annual player fees
- Develop retail partnerships for equipment sales ($500/player)
- Create registration platform and payment processing infrastructure
- Design family engagement programs to drive satisfaction and retention
- Build marketing and enrollment funnels to drive participant growth
- Establish scholarship and financial aid programs to increase accessibility
- Partner with schools on local player recruitment initiatives
Year 1 Target: Enroll 527K players generating $1.6B in fees + $265M in retail
Campus Revenue Operations ($3.9B at Scale)
- Develop hotel and tournament revenue strategies (40+ events per campus)
- Structure commercial real estate partnerships (retail, restaurants, residential)
- Create event hosting and facility rental programs
- Optimize tournament pricing and scheduling for maximum revenue
- Build food & beverage partnerships and concession strategies
- Develop local community programs and facility usage agreements
- Partner with real estate team on commercial leasing and operations
Year 1 Target: $650M in hotel/tournament revenue across 50 operational campuses
School Relations & Licensing
- Partner with General Counsel on school licensing agreements
- Develop revenue sharing models that align school incentives
- Build school engagement programs to maximize partnership value
- Create performance incentives for schools driving participation and attendance
- Structure merchandising and retail programs leveraging school brands
- Manage ongoing school relationships and contract renewals
Revenue Team Building & Leadership
- Build world-class revenue organization from scratch
- Hire and develop VPs of Broadcast Sales, Partnerships, and School Relations
- Recruit regional sales teams, account managers, and revenue operations staff
- Establish sales processes, CRM systems, and pipeline management
- Create compensation plans and incentive structures for revenue teams
- Foster high-performance sales culture with accountability and results focus
- Develop training programs and onboarding for revenue team
Y
ear 1 Target: Build team of 20-30 revenue professionals
Marketing & Brand Building
- Partner with marketing team on brand positioning and awareness campaigns
- Drive fan acquisition and engagement strategies
- Develop digital marketing and social media strategies
- Create content strategies that support revenue objectives
- Build database marketing and CRM programs
- Measure marketing ROI and revenue attribution
Required Qualifications
Essential Experience
- 15+ years in revenue leadership roles with increasing responsibility
- 5+ years as CRO, Chief Commercial Officer, or equivalent C-suite revenue role
- Proven track record building revenue organizations from early stage through scale
- Experience managing $500M+ in annual revenue across multiple streams
- Deep expertise in media rights negotiations ($100M+ deals)
- Success closing major corporate sponsorships ($25M+ annually)
Industry Experience (Must Have 2+)
- Professional sports leagues or teams (revenue leadership role)
- Media/entertainment (broadcast, streaming, content rights)
- Youth sports or sports participation businesses
- Sponsorship and partnership sales (sports, entertainment, or events)
- Venue/facility operations (arenas, stadiums, hospitality)
- High-growth startups (0 to $100M+ revenue)
Specific Expertise Required
- Media Rights: Direct experience negotiating broadcast, streaming, and digital rights
- Sponsorship Sales: Track record closing eight-figure+ corporate partnerships
- Deal Structuring: Ability to create innovative commercial structures and terms
- Revenue Operations: Experience building sales systems, processes, and teams
- P&L Management: Comfort owning large, complex revenue P&Ls
- Stakeholder Management: Success working with leagues, teams, broadcasters, and sponsors
Core Competencies
- Revenue Vision: Ability to identify opportunities and build comprehensive strategies
- Deal-Making Excellence: Exceptional negotiation skills with major counterparties
- Relationship Building: Natural networker who earns trust with executives and partners
- Sales Leadership: Proven ability to build, motivate, and lead high-performing teams
- Analytical Rigor: Data-driven decision making with strong financial acumen
- Entrepreneurial Mindset: Comfort with ambiguity and building from scratch
- Executive Presence: Credibility and gravitas with C-suite buyers and partners
- Execution Focus: Bias for action with disciplined follow-through
Preferred Qualifications
- Major sports league experience (NFL, NBA, MLB, NHL, MLS, NCAA conferences)
- Media company background (ESPN, NBC Sports, FOX Sports, streaming platforms)
- Sponsorship agency experience (IMG, Wasserman, Octagon, etc.)
- Track record in Olympic sports or amateur athletics
- International rights experience (global media deals, international sponsors)
- Experience with emerging media platforms (streaming, social, digital-first)
- Startup/venture-backed company experience (seed through growth stage)
- MBA from top-tier program
- Established network of media buyers, sponsors, and sports executives
Key Deals & Milestones (First 12 Months)
Quarter 1 (Months 1-3)
- Develop comprehensive revenue strategy and 3-year roadmap
- Launch media rights process with broadcasters and streaming platforms
- Initiate discussions with 10+ major prospective sponsors
- Finalize Adidas partnership terms and roll-out plan
- Build initial revenue team (5-10 hires)
Quarter 2 (Months 4-6)
- Close initial broadcast/streaming agreements ($500M+ value)
- Secure 3-5 founding corporate partners ($200M+ total)
- Launch youth player registration and enrollment campaigns
- Establish campus event and hospitality programs
- Expand revenue team (15-20 total headcount)
Quarter 3 (Months 7-9)
- Finalize Year 1 media rights portfolio
- Add 3-5 additional major sponsors
- Achieve 300K+ youth player registrations
- Launch first tournament events at campus facilities
- Implement revenue operations systems and CRM
Quarter 4 (Months 10-12)
- Close Year 1 with $3B+ in total revenue
- Secure renewals/extensions of key partnerships
- Plan Year 2 expansion (50 to 100 schools)
- Present Year 2 revenue plan to board
- Achieve 90%+ of Year 1 revenue targets
Success Metrics
Year 1 Objectives
- Total Revenue: $3B+ across all streams
- Broadcast/Media: $866M in initial rights agreements
- Sponsorships: $300M+ in corporate partnerships (5-10 partners)
- Youth Participation: 500K+ enrolled players, $1.6B in fees
- Campus Revenue: $650M from hotel/tournament operations
- Team Performance: Build 25-30 person revenue organization
- Partner Satisfaction: 85%+ satisfaction from sponsors and media partners
Years 2-3 Objectives
- Revenue Growth: 3x growth to $9B+ by Year 3
- Media Rights: Secure comprehensive long-term deals ($3B+ annually)
- Sponsorships: Build portfolio of 20+ major partners ($800M+ annually)
- Youth Scale: Grow to 1.5M+ players by Year 3
- New Revenue Streams: Launch 2-3 new material revenue sources
- Profitability: Drive revenue operations to positive margins
- Market Leadership: Become preferred partner for Olympic sports media/sponsors
Long-Term Vision (Years 4-6)
- $13B+ Annual Revenue across diversified portfolio
- Premium Media Rights: Establish league as top-tier media property
- Sponsorship Excellence: Best-in-class activation and partner ROI
- Youth Market Leadership: Dominant position in youth Olympic sports
- Platform Expansion: Leverage platform for new sports, markets, or verticals
What We Offer
Compensation & Equity
- Base Salary: $500,000
- Annual Bonus: Up to $500,000 (100% of base)
- 70% based on revenue targets and KPIs
- 30% based on company performance and strategic objectives
- Long-Term Incentives: $800,000 Year 1 value
- Significant equity ownership tied to company value creation
- Multi-year vesting with performance accelerators
- Participation in liquidity events and upside
Total Year 1 Compensation: $1,800,000
Upside Potential: As CRO with meaningful equity, wealth creation opportunity is substantial
Benefits & Perks
- Comprehensive health, dental, and vision insurance (100% premium covered)
- 401(k) with company match
- Unlimited PTO policy
- Relocation assistance (if applicable)
- Car allowance
- Executive coaching and professional development
- Home office setup allowance
- Industry conference and networking budget
Unique Opportunity
- Revenue executive of a major sports enterprise
- $13B+ revenue opportunity to build from scratch
- Well-capitalized startup ($2.5B equity secured)
- Portfolio approach: Media, sponsorships, participation, real estate
- Immediate impact: Close major deals in Year 1
- National platform: Transform Olympic sports in America
- Legacy opportunity: Build revenue organization your way
Our Culture & Values
We are building a performance-driven culture rooted in:
- Excellence: We set the highest standards and deliver exceptional results
- Impact: We transform lives through sports and create pathways to success
- Innovation: We challenge convention and pioneer new approaches
- Integrity: We operate with transparency, fairness, and accountability
- Collaboration: We win as a team and value diverse perspectives
As CRO, you will be a culture carrier and set the tone for our revenue organization.
Application Process
To Apply: Please submit the following:
- Current resume/CV highlighting relevant experience
- Cover letter (2-3 pages) addressing:
- Why you’re interested in this opportunity
- Your biggest revenue achievement and how you delivered it
- Your approach to building a revenue organization from scratch
- Your vision for our revenue strategy across media, sponsorship, and participation
- Three transformational deals you’d pursue in Year 1
- Deal List: Summary of 5-10 major deals you’ve led (size, parties, your role, outcome)
- Professional References: 3-5 references (will not be contacted without permission):
- Media executive, broadcaster, or streaming platform contact
- Corporate sponsor or CMO
- Former board member or CEO
- Direct report from revenue team
- Other relevant reference
Interview Process
- Round 1: Phone screen with VP of HR (30 minutes)
- Round 2: Video interview with CEO (90 minutes)
- Round 3: Case presentation – Revenue strategy for Year 1 (prepare 30-min presentation)
- Round 4: On-site interviews with CEO, CFO, COO, and board members (half day)
- Round 5: Final discussion with CEO and lead investor (60 minutes)
Timeline: This is a critical priority hire we are seeking to place by Q2 2026
Key Questions You Should Ask Yourself
- Can I build $13B in revenue from zero? Do you have the vision and execution ability?
- Can I close the big deals? Will broadcasters, streaming platforms, and Fortune 500 CMOs want to partner with you?
- Can I build the team? Will world-class revenue leaders want to work for you?
- Am I entrepreneurial enough? Can you thrive with ambiguity and build systems from scratch?
- Do I have the relationships? Can you accelerate deals through your network?
- Is this the opportunity I’ve been waiting for? Is this where you want to build your legacy?
If you answered yes to these questions, we want to meet you.
Why This Role? Why Now?
The market opportunity is massive. Olympic sports are under-monetized with fragmented, outdated commercial structures. We’re creating a modern, scalable platform.
The capital is real. The majoirty of capital is committed. $2.5B in equity is almost fully secured. This is funded and ready to execute.
The revenue streams are diversified. Unlike traditional leagues reliant on media rights, we have 5+ material revenue sources reducing risk and increasing upside.
The timing is perfect. Streaming disruption, school brand value, and youth sports growth create unprecedented opportunity.
You’ll have the platform. Resources, team, and backing to pursue transformational deals from day one.
This is rare. How often do you get to build a multi-billion dollar revenue organization from scratch with this much capital and opportunity?
Equal Opportunity Employer
We are committed to building a diverse and inclusive organization. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.
Confidentiality
We understand that many qualified candidates may currently be employed in sensitive roles. All applications will be handled with strict confidentiality. Please indicate in your cover letter if you require discretion during the interview process.
This is the revenue opportunity of a lifetime. Let’s build something extraordinary together.
