Full Time
Charleston, SC
Posted 2 months ago
Closes: September 30, 2026

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NCAA Olympic & Youth Sports League – Build the Next Great Media Property

About Us

We are launching a transformational professional and youth sports league with $2.5 billion in equity capital being raised. Our mission is to revolutionize Olympic sports in America by creating a sustainable ecosystem that spans professional competition, comprehensive youth development, and world-class infrastructure.

Our Scope & Scale:

School Partnerships: Licensing NCAA Division I brands from 50 schools in Year 1, scaling to 300 schools by Year 6
Sports Coverage: 12 Olympic sports (soccer, volleyball, lacrosse, hockey, baseball, softball, and more)
Geographic Reach: 4 regions, 200+ teams competing across the United States
Content Volume: 5,000+ live games annually at full scale (professional and high-level youth)
Season: Mid-August through mid-May competition schedule
Audience: Professional athletes, 500K+ youth participants, millions of families and fans

The Media Rights Opportunity:

Year 1 Target: $866M in broadcast and streaming rights revenue
Year 3 Target: $2.5B+ in media rights revenue
Year 6 Target: $5.2B+ in media rights revenue (at full 300-school scale)
Content Inventory:
- 5,000+ live professional games annually (12 sports across 200+ teams)
- Championship tournaments (regional and national)
- Youth showcase events and tournaments
- Shoulder programming (documentaries, athlete features, training content)
- Digital/social content and highlights
Distribution Strategy: Multi-platform approach spanning linear TV, streaming, digital, and international
Unique Value: Premium Olympic sports content with NCAA school brands, year-round programming, diverse audiences, and compelling storylines

This is the most significant new media rights opportunity in the sports industry, combining the passion of college brands with the quality of professional competition.

Position Overview

The VP of Broadcast Sales will be the senior executive responsible for selling all broadcast, streaming, and media rights for the league. Reporting to the Chief Revenue Officer, you will lead negotiations with major networks (ESPN, NBC, Fox, CBS), streaming platforms (Amazon, Apple, Netflix, YouTube), regional sports networks, and international broadcasters to secure media rights deals that drive billions in revenue.

This role requires a unique combination of media rights expertise, negotiation prowess, creative deal structuring, and relationship building at the highest levels of the sports media industry.

Compensation Package: $1,200,000 total compensation

Base Salary: $650,000
Performance Bonus: $300,000 (target, tied to media rights revenue and deal closures)
Equity Grant: $250,000 annually (vesting over 4 years)

Key Responsibilities

1. National Media Rights Strategy & Sales

Strategic Leadership: Develop and execute comprehensive national media rights strategy across linear, streaming, and digital platforms
Revenue Targets:
- Year 1: Secure $866M in national media rights commitments
- Year 3: Scale to $2.5B+ annually
- Year 6: Achieve $5.2B+ annually (rivaling major professional leagues)
Platform Strategy: Determine optimal distribution across:
- Linear Networks: ESPN, NBC, Fox, CBS, Turner
- Streaming Platforms: Amazon Prime Video, Apple TV+, Netflix, Peacock, Paramount+
- Digital Platforms: YouTube, X (Twitter), Meta platforms
- Hybrid Models: ESPN+, NBC Sports app, Fox Sports digital
Rights Packages: Create compelling, flexible packages including:
- Tier 1 National Games: Primetime showcase games (500-750 games/year)
- Tier 2 Regional Games: Regional windows and doubleheaders (1,500-2,000 games/year)
- Tier 3 Digital/Streaming: Remaining games and niche sports (2,500+ games/year)
- Championship Rights: Regional and national championship tournaments
- Shoulder Programming: Documentary series, athlete profiles, youth showcases
- Archive Rights: Historical footage and highlights
- Clip Rights: Short-form content for social media and marketing

2. Network & Platform Negotiations

Lead Negotiations: Conduct high-stakes negotiations with major media companies for multi-year, multi-billion dollar rights deals
Deal Structure: Structure innovative deals that may include:
- Rights Fees: Guaranteed annual payments
- Revenue Sharing: Percentage of advertising or subscription revenue
- Equity Stakes: Potential equity investments from media partners
- Production Commitments: Network production and promotion guarantees
- Marketing Support: Cross-promotional agreements
- Technology Integration: Streaming technology and distribution infrastructure
Multi-Platform Deals: Negotiate comprehensive deals spanning linear, streaming, and digital
Exclusivity vs. Non-Exclusive: Strategically balance exclusive windows with multi-platform distribution
Term Length: Optimize deal terms (5-10+ years) to balance guaranteed revenue with future flexibility
Escalators: Build in annual escalators tied to audience growth, team expansion, and market conditions

3. Regional Sports Network (RSN) Sales

Regional Strategy: Develop strategy for regional broadcast rights across 4 league regions
RSN Partnerships: Negotiate with regional sports networks including:
- Bally Sports networks
- NBC Sports Regional Networks
- NESN, YES Network, MSG, other local RSNs
- Streaming regional alternatives (Marquee Sports Network model)
Regional Revenue Target: $150M-$300M annually from regional rights at scale
Market-Specific Deals: Customize packages for high-value markets (NYC, LA, Chicago, etc.) vs. smaller markets
Blackout Strategy: Navigate local blackout rules and streaming availability
Production Models: Determine whether networks produce games or league produces for distribution

4. Streaming & Digital Rights

Streaming-First Strategy: Build strategy for direct-to-consumer and streaming platform distribution
Platform Partnerships: Negotiate with streaming platforms including:
- Amazon Prime Video (Thursday Night Football model)
- Apple TV+ (MLS Season Pass model)
- YouTube TV and YouTube (NFL Sunday Ticket model)
- Peacock, Paramount+, Max, ESPN+
- Emerging platforms (X, TikTok, others)
DTC Considerations: Evaluate league-owned streaming service vs. partner platforms
Digital Rights: Negotiate digital clip rights, highlight packages, and social media distribution
International Streaming: Secure international streaming deals for global distribution
Revenue Models: Negotiate subscription splits, pay-per-view options, or ad-supported models

5. International Broadcast Rights

Global Strategy: Develop strategy for international media rights across key markets
Target Markets:
- Europe: UK, Germany, France, Italy, Spain (strong Olympic sports following)
- Latin America: Mexico, Brazil, Argentina (soccer, volleyball popularity)
- Asia: Japan, South Korea, China (growing sports markets)
- Canada: Natural geographic and sports market proximity
International Partners: Negotiate with international broadcasters (Sky Sports, DAZN, beIN Sports, Eurosport, others)
International Revenue Target: $50M-$150M annually at scale
Time Zone Optimization: Work with league operations to schedule games that work for international broadcast

6. Content & Programming Strategy

Content Development: Partner with media partners to develop compelling programming beyond live games
Programming Categories:
- Live Games: Professional competitions across 12 sports
- Championships: Tournament broadcasts with enhanced production
- Youth Showcases: Elite youth tournaments and development events
- Documentaries: Behind-the-scenes series, athlete stories, team features
- Studio Shows: Pre-game, post-game, and weekly recap shows
- Shoulder Content: Training content, coach’s film room, tactical analysis
- Digital Originals: Short-form content for social platforms
Production Quality: Set standards for broadcast production quality, commentary, graphics, and storytelling
Innovation: Explore emerging broadcast technologies (VR, AR, interactive viewing, multi-angle streaming)
Athlete Access: Coordinate with teams on athlete interviews, mic’d up segments, and exclusive content

7. Audience Development & Measurement

Viewership Strategy: Work with media partners to maximize audience growth and engagement
Measurement & Analytics: Track and analyze:
- Linear TV ratings (Nielsen)
- Streaming viewership metrics
- Digital engagement (video views, completion rates, social metrics)
- Audience demographics and psychographics
- Market-by-market performance
Programming Optimization: Use data to inform scheduling, matchup selection, and promotional strategies
Attribution: Demonstrate ROI to media partners through viewership and engagement data
Research: Commission audience research to support rights valuations and renewals

8. Media Partner Relationships & Servicing

Partner Management: Serve as primary relationship owner with all broadcast and streaming partners
Executive Relationships: Build and maintain relationships with:
- Network presidents and executives (ESPN, NBC Sports, Fox Sports, CBS Sports)
- Streaming platform leadership (Amazon, Apple, Netflix, YouTube)
- Programming and acquisitions teams
- Sales and advertising leadership
Quarterly Business Reviews: Conduct regular performance reviews with media partners
Issue Resolution: Quickly address any partner concerns, production issues, or contractual matters
Renewal Strategy: Begin renewal discussions 2-3 years before expiration to maximize value
Expansion Opportunities: Identify opportunities to expand existing partnerships (new sports, new windows, new platforms)

9. Production Coordination & Quality

Production Standards: Set league-wide production standards for all broadcasts
Production Models: Determine production responsibility (network-produced vs. league-produced)
Crew & Talent: If league-produced, hire and manage production crews, directors, announcers, and analysts
Venue Coordination: Ensure venues are broadcast-ready with proper infrastructure (cameras, lighting, connectivity)
Technology Infrastructure: Coordinate on broadcast technology needs (fiber connections, satellite trucks, control rooms)
Quality Control: Monitor broadcast quality and viewer experience across all platforms

10. Team Building & Leadership

Build Sales Team: Recruit and lead broadcast sales and media partnerships team
Team Structure:
- Year 1: 5-7 professionals (directors, managers, analysts)
- Year 3: 10-12 professionals as deals scale and complexity grows
Roles: Build team including:
- Director of National Media Sales
- Director of Regional Media Sales
- Director of Digital/Streaming Sales
- Media Partnership Managers
- Media Analytics Manager
- Production Coordinator
Team Development: Develop high-performing team with clear goals and career paths
Cross-Functional Leadership: Partner closely with Marketing, Content, Legal, Finance, and Operations

Required Qualifications

Experience:

15+ years in sports media rights sales, programming, or distribution
7+ years in senior media sales leadership roles (VP, SVP level)
Proven track record negotiating major media rights deals ($100M+ annually)
Direct experience with national sports media negotiations (leagues, conferences, major events)
Demonstrated success building and leading media sales teams

Media Rights Expertise:

Deep expertise in sports media rights valuation, negotiation, and deal structuring
Comprehensive knowledge of sports media landscape (linear, streaming, digital, international)
Strong understanding of advertising market, CPMs, and media economics
Experience with both traditional broadcast and emerging streaming platforms
Knowledge of production standards, broadcast technology, and content distribution

Relationship & Negotiation Skills:

Exceptional negotiation skills with track record of closing complex, multi-year deals
Extensive network within sports media industry (network executives, streaming platforms, RSNs)
Proven ability to build trust and credibility with C-suite media executives
Outstanding communication and presentation skills
Strategic thinker who balances short-term revenue with long-term platform relationships

Business Acumen:

Strong financial modeling capabilities for media rights valuations
Data-driven decision maker who uses viewership analytics and market research
Understanding of sports league economics and revenue models
Ability to think creatively about new distribution models and revenue streams

Education:

Bachelor’s degree required (Business, Communications, Sports Management, or related field)
MBA or advanced degree preferred

Preferred Qualifications

Major League Experience: Previous media rights role with NFL, NBA, MLB, NHL, MLS, or major college conference
Network Experience: Work experience at ESPN, NBC Sports, Fox Sports, CBS Sports, or Turner Sports
Streaming Platform Experience: Experience with Amazon, Apple, Netflix, or other major streaming platforms
Olympic Sports: Knowledge of Olympic sports programming and audiences
College Sports: Experience with NCAA media rights or college sports broadcasting
International Media: Experience selling international sports media rights
Production Background: Understanding of sports production and broadcast operations
Digital Innovation: Track record innovating with new platforms and distribution models (YouTube, social, VR/AR)

Success Metrics – First 18 Months

First 90 Days:

Complete media rights strategy and market valuation analysis
Build initial broadcast sales team (3-5 hires)
Develop comprehensive rights packages (national, regional, digital)
Initiate conversations with top 10 media partners (ESPN, NBC, Amazon, Apple, Fox, CBS, YouTube, others)
Create detailed financial models for different deal scenarios
Establish media partnership evaluation criteria
Begin competitive landscape analysis (comparable leagues, rights deals, market trends)

Months 4-6 (Q2):

Issue formal RFP or begin exclusive negotiations with top media partners
Present comprehensive rights packages to 5-7 serious bidders
Negotiate term sheets with 2-3 finalists
Secure LOIs (letters of intent) from preferred partners
Begin production planning and infrastructure assessment
Coordinate with Legal on contract frameworks
Update CRO and board on negotiation status weekly

Months 7-12 (Q3-Q4):

Close National Media Rights Deal: Secure primary national partner(s) for $600M-$866M annually
Close Regional Deals: Secure regional broadcast rights across 4 regions for $100M-$150M combined
Close Streaming Rights: Secure streaming platform deals for $100M-$200M
Total Year 1 Media Revenue: Achieve $866M+ in committed media rights revenue
Finalize production plans (network-produced vs. league-produced)
Hire production staff if league-produced model
Begin planning for Year 2 rights expansion (additional platforms, international)

Months 13-18 (Year 2, Q1-Q2):

Execute and activate all Year 1 media partnerships successfully
Launch broadcasts across all platforms with high production quality
Achieve viewership targets set with media partners (specific to deals)
Secure international broadcast deals for $30M-$50M
Expand digital/streaming footprint with additional partners
Begin conversations for Year 3 expansion (50 additional schools)
Prepare for potential rights renewals or amendments
Build media revenue pipeline of $1.5B-$2B for Year 3

Why This Role is Exceptional

Transform Sports Media:

This is the largest new sports media rights opportunity in a generation
Opportunity to sell a completely new product with massive scale and growth potential
Build media rights strategy that could rival NFL, NBA, or major college conferences

Unprecedented Deal Size:

$866M in Year 1 rights revenue (larger than many professional leagues)
$5.2B+ at full scale (among top 5 sports properties globally)
Multi-billion dollar negotiations with world’s largest media companies
Career-defining deals with ESPN, Amazon, Apple, NBC, and others

Greenfield Opportunity:

Build media strategy from scratch with no legacy constraints
Flexibility to embrace streaming-first vs. traditional linear approach
Freedom to innovate with new platforms and distribution models
Shape the future of Olympic sports broadcasting in America

Resources & Support:

$2.5B in equity funding demonstrates financial strength to media partners
Premium content inventory (5,000+ games annually across 12 sports)
Compelling story: NCAA brands + professional athletes + youth development
Strong executive support for aggressive media rights strategy

Compensation & Upside:

Highly competitive compensation package ($1.2M total)
Significant performance bonus tied to media rights revenue ($300K target)
Substantial equity upside as media revenue scales
Potential for advancement to Chief Media Officer or CRO

Professional Growth:

Build relationships with top media executives across all major platforms
Negotiate some of the largest sports media deals in history
Position yourself as thought leader in sports media rights
Expand expertise across traditional, streaming, and emerging platforms

Application Process

Timeline:

Applications Reviewed: Rolling basis, priority given to early applications
First Round: Virtual interviews with CRO and Chief Marketing Officer (1 hour)
Second Round: Full-day onsite with executive team including CEO, CFO, COO
Third Round (if applicable): Meeting with board members or key investors
Final Round: Case presentation on Year 1 media rights strategy including:
- Market valuation and rights fee projections
- Recommended platform strategy (linear vs. streaming mix)
- Top 5 target media partners with rationale
- Negotiation strategy and timeline
- 3-year media revenue roadmap
Offer: Anticipated in Q3 2026

What to Include:

Resume highlighting media rights experience and major deals closed
Cover letter addressing:
- Your most significant media rights accomplishments (deal size, partners, innovation)
- Your perspective on the current sports media landscape and trends
- Your approach to building this media property from the ground up
- Why you’re passionate about Olympic sports and this opportunity
- Any existing media industry relationships that would benefit the league
3-5 professional references (please do not contact without permission)
Optional: Brief POV (1-2 pages) on media rights strategy for the league

Confidentiality: Please indicate in your cover letter if you require discretion during the interview process.

Equal Opportunity Employer

We are committed to building a diverse and inclusive organization that reflects the communities we serve. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

This is the media rights opportunity of a lifetime. Let’s build the next great sports media property together.